Project information
Parachute X Zeno group
This campaign was for one of the biggest products of Marico - Parachute Advanced Coconut hair oil. The idea was to make parachute oil their best selling product for the Indian sub-cintinent region positioning it as the leader in hair & skincare industry. Media dipsticks, target market and the approaches were put together intircately enhancing the traditional beleifs and benefits coconut has on the skin and hair.