Project information
- Category: PR Campaigns
- Client: Levi's
- Project date: December, 2020
- Project URL: www.Levi's.com
Levi's Fashion Fits Campaign 2020 by Zeno group
This campaign was for one of the biggest fashion and denim brands in the world - Levi's. The campaign involved the launch of a brand ambassador post the pandemic in India in the beginning of 2021. The brand ambassador is one of India's renowned actresses who is known for her elegance and style worldwide - Deepika Padukone. Fun fact about this campaign was that she is my senior from Mount Carmel College where I did my under-graduation in India. So this campaign definitely was one of my best and closest one to my heart.