Project information
- Course: Strategic Communications
- Professor: Denise Strauss
Growing Gen-Z Investors for Fidelity
Prepared a full fleged strategic communication plan for Fidelity Investments. The goal was to create a buzz about Fidelity’s short term investment plans among the Gen-Z’s for the Valentines season (2022). The target market were Gen-Z and to influence them to invest into short-term bonds for faster financial independence. The campaign was called #bondoflove and a certificate of appreciation was created for those who invested into these bonds through Fidelity. The campaign covered all sources of media and lays down the entire plan of social media marketing and influencer engagement along with other marketing acitivies during the time of Valentines Day. Download full report here - Fidelity Final Report